Online Retailing - Germany - July 2016
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“E-commerce is highly developed in Germany with almost 11% of all retail sales coming online. But it has developed unevenly with online sales accounting for just 0.3% of grocery retailer’s sales. The entry into the online food space of Amazon in June 2016 could prove to be the catalyst to change. But ingrained consumer shopping habits will need to change and that may take time, not to mention a significant level of investment.”
– Thomas Slide, Retail Analyst
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