Online Retailing - Germany - July 2017
“Online retailing is highly developed in Germany but online sales account for just 10% of all retail sales, partly because online grocery retailing remains underdeveloped. But recent investment and innovation made food the fastest growing online product category in 2016. If German grocery shopping habits are going to change, it is going to happen soon, or it is unlikely to happen at all.”
– Thomas Slide, Retail Analyst
For our consumer research this year we asked questions on the following topics:
- Which devices consumers used to shop online in the last 12 months
- Membership of Amazon Prime
- Retailers used for online shopping in the last 12 months.
- Responses to a series of attitudinal statements relating to online retailers in general
- Reasons for not shopping online.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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