Online Retailing - Ireland - June 2011
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This report analyses the dynamics of the online retailing sector in Ireland, and assesses the factors driving and limiting growth in online shopping by Irish consumers. Being a distribution channel rather than a market in its own right, in addition to encompassing a huge range of different product and service types, there are obvious difficulties in any attempt to quantify the market for online shopping. This is further complicated by the fact that a significant proportion of online shopping by Irish consumers is conducted through overseas or offshore retailers’ online websites. Such transactions are not recorded in official statistics.
Mintel has estimated the market size based on several key factors and data sources: government statistics from NISRA and CSO, previous Mintel market size estimates (see Mintel’s How Have Irish Companies and Consumers Embraced Online Shopping? – Ireland, May 2010) and using UK market trends as a benchmark.
Some of the key definitions in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.