Online Retailing - Ireland - March 2012
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As a result of the continuing effects of the recession, trade association Retail Ireland reports that retail sales for RoI are down by 30% as of February 2012, when compared to the levels experienced during times of economic prosperity.
As Irish consumers feel increasingly time-poor, retail options which offer the greatest convenience are highly valued. Additionally, with the rollout of both next-generation broadband across Ireland, and fast-rising smartphone penetration, consumers can now access online stores with greater ease than ever before.
Whilst RoI consumers struggle to find Ireland-based sites which can process RoI payment and delivery options, these consumers often have to buy from international sites (typically adding to delivery costs). The NI market for online shopping is more developed, as these consumers are accustomed to using UK-based sites. There is vast potential for growth in the RoI online retailing market (which grew by 143% between 2005 and 2010).
Key Themes in the Report include:
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