Online Retailing - Italy - July 2016
“Online remains a minor channel for retailing in Italy, accounting for just 0.7% of total retail sales in the country we estimate. Domestic retailers were slow to enter the online retail channel and even Amazon did not arrive in the market until 2010. Our consumer research suggests that Amazon has made great strides in gaining in popularity in the market and its success is likely to be fuelling growth in the market overall, both in terms of encouraging consumers to feel happy shopping online and in terms of prompting other retailers to develop their online offer to avoid losing out to the US e-commerce giant.”
– Julie Payling, Retail Analyst
The report looks at the following areas:
- Amazon acts as a trailblazer but others step up to the challenge
- Italian online shoppers are keen to interact with retailers
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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