Online Retailing - Italy - July 2016
US $1,210.52 (Excl.Tax)Excl. Tax Buy Now
“Online remains a minor channel for retailing in Italy, accounting for just 0.7% of total retail sales in the country we estimate. Domestic retailers were slow to enter the online retail channel and even Amazon did not arrive in the market until 2010. Our consumer research suggests that Amazon has made great strides in gaining in popularity in the market and its success is likely to be fuelling growth in the market overall, both in terms of encouraging consumers to feel happy shopping online and in terms of prompting other retailers to develop their online offer to avoid losing out to the US e-commerce giant.”
– Julie Payling, Retail Analyst
The report looks at the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.