Online Retailing - Italy - July 2019
Covered in this report
This report is designed to give an overview of the Italian online retail market. It looks at the market including forecasts for future developments, provides in-depth consumer analysis using our own data and has a section on the key players in the market including our company profiles.
For our consumer research this year we asked questions on the following topics:
- Which products consumers have bought online in the last 12 months
- The retailers used for online shopping in the last 12 months
- Typical behaviours when shopping online
- Membership of Amazon Prime
“Online retailing in Italy is growing, but slowly. Foreign online pureplayers (Amazon and Zalando, for example) are making a big impact and driving the response from Italian retailers. But there is still a long way to go. The infrastructure is developing, in terms of online exposure and device ownership, and those who shop online are clearly enthusiasts for what online can offer. Progress may be slow, but Italy is following the path seen elsewhere and should gradually catch up.”
– Richard Perks, Director of Retail Research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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