Online Retailing - Spain - July 2016
"Spain lags behind Northern Europe in online development, but it is catching up. Younger people are leading the way, both in usage and in innovation, but older people are following. Compared with Germany, online is still in its infancy, but there is growing willingness to buy online and a growing number of retailers who trade online. In fact, of the major retailers the majority now have an online offer and we think that department store-to-supermarket group, El Corte Inglés is the online market leader."
- Richard Perks, Director of Retail Research
This report looks at the following areas:
- Is Spain always going to lag behind in e-commerce?
- What part can social media play in e-commerce?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.