Online Retailing - Spain - July 2019
Covered in this report
This report is designed to give an overview of the Spain online retail market. It looks at the market including forecasts for future developments, provides in-depth consumer analysis using our own data and has a section on the key players in the market including our company profiles.
For our consumer research this year we asked questions on the following topics:
- Which products consumers have bought online in the last 12 months
- The retailers used for online shopping in the last 12 months
- Typical behaviours when shopping online
- Membership of Amazon Prime
“Spanish online shoppers remain extremely price- and value-conscious. However, there are opportunities for retailers to drive growth in their online sales through a relentless focus on innovation, particularly in the area of m-commerce. By implementing ‘mobile first’ strategies and by making constant improvements to fulfilment options they can differentiate their offer. Store-based retailers also need to leverage their physical stores as part of their multichannel offer to offer services and experiences that pureplay operators cannot.”
– Michael Oliver, Senior Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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