Online Shopping - A Closer Look into Digital Platforms and Consumers - Brazil - December 2019
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“Online shopping is quite consolidated in Brazil, but the frequency in which Brazilians shop online is relatively low. The categories of non-durable consumer goods, therefore, have an even greater challenge in the country’s online market. In order to make consumers shop online more often, brands and retailers need to offer a greater variety of delivery and collection options and facilitate the process of returning and exchanging a product. In addition, it is necessary to win the consumers’ confidence in terms of data security and make sure products are not damaged during transportation.”
– Ana Paula Gilsogamo, Research Analyst
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