Online Travel Aggregators - UK - June 2017
“The consumer journey in travel is not linear but rather cyclical, with consumers’ past experiences feeding through to and influencing their next decisions as well as those of other consumers. Referral programmes and social media competitions that encourage users to tell their friends about a travel brand can thus help to transform previous positive experiences and familiarity with the brand from being just a driver of individual brand loyalty into social advocacy that drives bookings among other consumers too.”
– Sara Ballaben, Senior Technology Analyst
This report answers the following:
- Can social media ads help to drive mobile bookings?
- Is real-time in-destination assistance the next big thing?
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