Online Travel Aggregators - UK - June 2018
“Online travel aggregators have maintained their dominant position in the travel industry, though they are struggling to promote brand loyalty in a market where consumers are willing to shop around to find the best deals. These sites are therefore pushing to improve organic site visits and the customer-brand relationship by taking on more of a travel agent role – selling packages and additional extras to make holiday planning as streamlined as possible.”
– Andrew Moss, Consumer Technology Analyst
This Report looks at the following areas:
- Increasing OTA access points
- Increasing loyalty in OTAs
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