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“Just as the ‘backpacker’ industry adapted and evolved during the past hundred years to follow the progression of travellers from tramps to drifters to backpackers, the industry needs to adapt to the current forces of change that have resulted in the emergence of the flashpacker.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Who are the modern backpackers in South East Asia?
  • What are the macro-economic and tourism industry factors impacting the development of backpacking in South East Asia?
  • How is the increasing ubiquity of digital technology changing the culture of backpacking in South East Asia? 
  • What are the outlook and future predictions for the South East Asian backpacking market?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Defining South East Asia
        • Defining backpacking
        • Data Sources

          • Overview

            • Regional Market Context

              • Radiating from Bangkok: Backpacker Central
                • The backpacker industry
                  • Visa requirements
                    • Understanding cultural norms and dealing with annoyances
                    • Market Drivers

                      • The changing tourism profile of Asia
                        • Figure 1: South East Asian national tourism board websites’ global traffic rankings, July 2015
                      • The tourism potential of the ASEAN Economic Community (AEC)
                        • Figure 2: Top 10 ASEAN tourism source markets, 2012-13
                      • Tourism planning in the Greater Mekong sub-region
                          • Figure 3: Greater Mekong Sub-region tourism arrivals, 2005-14
                        • South East Asian tourism competitiveness
                          • Figure 4: South East Asian tourism competitiveness, 2015
                        • The currency conundrum
                          • Figure 5: British currency rates compared to key South East Asian currencies, 2005-15
                        • The changing nature of booking accommodation
                        • Key Market Segments

                          • The modern interactive backpacker
                            • Active backpacking in South East Asia
                              • Safety and backpacking
                                • Cultural heritage tourism
                                  • Figure 6: UNESCO World Heritage sites in South East Asia, by country, July 2015
                                • Festival tourism
                                  • Food and backpacking
                                    • Gap-year travel
                                      • Volunteer tourism (‘voluntourism’)
                                        • Industry insight: Nikki Scott, director, Backpacker International Ltd
                                        • Backpacker Destinations

                                          • Cambodia
                                            • Figure 7: International tourism arrivals to Cambodia, 2005-14
                                          • China
                                            • Indonesia
                                                • Figure 8: Tourism arrivals to Indonesia, 2008-20
                                              • Lao PDR
                                                • Malaysia
                                                  • Myanmar
                                                    • The Philippines
                                                        • Figure 9: Locations visited beyond Metro Manila by international & UK visitors to the Philippines, 2014
                                                      • Singapore
                                                        • Thailand
                                                          • Figure 10: Thailand’s top 10 non-Asian tourism source markets, 2013-14
                                                        • Vietnam
                                                          • The ‘add-on’ destinations
                                                          • What Next?

                                                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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