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Description

Description

Upgrade oral care regimes to move beyond just brushing. Promote breath-freshening as a primary claim alongside functional claims like whitening and sensitivity.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Oral care regimes are very basic
  • Natural/Ayurvedic toothpaste user behaviour
  • Demographic behaviour

MARKET APPLICATIONS

  • Opportunities
  • Who's innovating?
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

What's included

What's included

Table of contents

Table of contents

  1. EXECUTIVE SUMMARY

    • [Graph] APAC: Top 5 countries by sub-category, Jan 2017-Dec 2018
  2. Key trends

    • Key drivers
    • [Graph] India: Oral care launches by claim, 2017-18
    • Global trends and how they are playing out in India
  3. consumer insights

    • Oral care regimes are very basic
    • [Graph] India: Types of toothpastes used, May 2018
    • Natural/Ayurvedic toothpaste user behaviour
    • Demographic behaviour
  4. market applications

    • Opportunities
    • Who's innovating?
    • Global innovations
  5. appendix

    • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      • Key Trends

        Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

      • Consumer

        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

      • Brand/Company

        Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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