Oral Care - UK - June 2016
- Related Reports
- consumer lifestyles, marketing, promotion
- June 2016
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“Value sales growth in the UK oral care market has been increasingly undermined by falling sales in the mouthwash segment and a decline in new product launches. This underlines the importance of product innovation to the category if it is to return to a higher growth rate in the future.”
– Jack Duckett, Consumer Lifestyles Analyst
This report discusses the following key topics:
Parents are largely mindful of their children’s oral hygiene, although there remain opportunities to broaden the repertoire of oral care products used, such as encouraging flossing from an early age.
This Report covers the UK consumer market for oral hygiene products, including products in the following categories:
Toothbrushes – standard manual, electric (rechargeable), battery-powered (non-rechargeable), replacement toothbrush heads, travel brushes and combined toothbrush/tongue scrapers
Toothpaste – including pastes, gels, polish and powder formats
Mouthwash/rinse – primarily for the maintenance of dental and oral hygiene, includes medicated and non-medicated
Denture products – cleaners and fixatives and cleaners for orthodontic appliances
Dental accessories/ancillaries – includes cosmetic whitening products, eg gels, fresh breath dental chewing gum (eg Colgate Whitening Dental Gum) with product licences for the treatment and maintenance of oral hygiene, tongue scrapers, fresh breath strips and other breath fresheners, dental floss/tape, interdental sticks and brushes, disclosing tablets.
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