Oral Care - US - May 2013
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- oral hygiene
- May 2013
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“The oral care market can expect to see growth in the coming years due to consumers’ regular usage of these products along with a lack of competitive alternatives. However, this market does have some issues it will need to address. In some segments, private label offerings are slowly starting to grab market share from branded offerings; toothbrush sales have been stagnant for several years, and consumers have come to expect more from their oral care products. Market players will need to explore ways to refocus consumers’ attention on branded offerings, methods of reinvigorating toothbrush sales, and new product benefits that consumers will be willing to pay for.”
– Gabriela Mendieta, Home & Personal Care Analyst
Some questions answered in this report include:
The U.S. oral care market has grown modestly in the past few years, with the expectation that growth will continue into 2017. In 2012, the market achieved sales of $6.4 billion, posting a 10% increase during 2007-12. Consumers continue to use oral care products, most commonly toothpaste and toothbrushes, on a daily basis in order to maintain their oral health and hygiene.
The market also benefits from a lack of competitive alternatives.
However, though sales have continued to grow, this growth has been modest because consumers have developed an economizing mindset as a result of challenging economic circumstances. Shopping behaviors have changed and consumers display a preference for shopping at retailers that offer lower price points and deep discounts. Private label also has a strong presence in some product categories, offering consumers the same product benefits for a lower price. The products that have performed well in recent years are products such as toothpastes that offer consumers comprehensive care along with the integration of cosmetic benefits such as whitening. Consumers also display a strong interest in repairing the current state of their teeth and gums and further exploration and integration of this benefit could help accelerate growth in the coming years.
This report analyzes U.S. sales performance of oral care products in the past five years, the market forecast through 2017, and how consumers are shopping for products in this category. Personal oral care product usage, current oral health concerns, purchase factors, and interest in new product attributes and formats are also explored in this report.
The products covered in this report include:
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.