Oral Health - US - June 2019
Covered in this report
For the purposes of this report, Mintel has defined the oral health (sometimes interchangeably referred to as oral care) market as follows:
- Manual and power toothbrushes
- Mouthwash and rinse
- Dental floss, dental accessories and dental tools
- Bleaching/whitening kit and strips
- Oral pain relief
"For many consumers, oral care is perceived as a daily health essential, offering a consistent usage occasion for key players to penetrate. More than half of consumers report using four to six oral care products during their routine, supporting the need for supplemental products to achieve and maintain oral hygiene. Innovation within the category – mostly observed within the toothpaste segment – has led to the success of smaller, niche brands capturing sales from mainstream alternatives."
- Andrea Wroble, Research Analyst
This Report will cover the following areas:
- Frequent usage offers steady growth
- Toothpaste segment carries the team
- Convenience is king: at-home health offerings challenge professional services
- The fluoride debate
- Aging population may face dental insurance barriers
- Teen tobacco use sparks oral health concerns
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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