Oral Hygiene - China - March 2019
Covered in this report
This report covers the Chinese consumer market for oral hygiene products, including products in the following categories:
- Toothpaste – including pastes, gels, polish and powder formats; including sensitive, herbal, whitening, children’s and 2 in 1 variants
- Toothbrushes – including standard manual and electric toothbrushes
- Mouthwashes – including medicated and freshening mouthwashes and rinses
- Ancillaries – including dental floss/tape, toothpicks, interdental sticks and denture products
“The premiumisation trend continues to influence the oral hygiene market with consumers’ awareness of oral health in terms of both product usage and knowledge accumulation sides. Electric oral care products not only bring more advanced functional results, but also an association with better life quality. TCM toothpaste brands should keep investing in TCM ingredients, especially rare TCM ingredients to prove their effectiveness in relieving dental issues.”
– Vicky Zhou, Research Analyst
This report examines the following issues:
- How to seize the trend of premiumisation?
- Are Chinese consumers ready for electric toothbrushes?
- Opportunity for TCM toothpaste
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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