Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Importance of oral care as a grooming staple
        • Figure 1: Global retail value sales of BPC products, top 5 categories, 2015
      • Top five markets
        • Figure 2: Top 5 markets for sales of oral care products, 2014-15
      • Room for growth in mature markets
        • Figure 3: Top 5 growth markets for oral care products, 2009-2014
        • Figure 4: Top 5 fastest growing markets in spend per capita terms, 2010-2015
      • Innovation
        • Figure 5: Global launches of oral hygiene products, % by top 5 claims, Jan 2013-Oct 2015
    • The Big Stories

        • Whitening products are becoming more sophisticated
          • Figure 6: US and UK, oral care concerns (any concerned), January 2015
          • Figure 7: Selected European markets, concerns that influence the choice of oral health products, 2015
          • Figure 8: Global launches of whitening oral care products, % by region, Jan 2013-Oct 2015
          • Figure 9: Global launches of whitening oral care products, % by top 5 countries, Jan 2013-Oct 2015
        • Ancillaries sector is the path to market growth
          • Figure 10: Top 5 oral care markets, market segmentation by value in % 2014
        • Natural ingredients are a particular trend in Asia but can help add value in western markets too
          • Figure 11: Global launches of oral care products with natural claims, % by region and by country, January 2013-October 2015
          • Figure 12: China, Interest in different types of oral hygiene products (ingredients), February 2014
          • Figure 13: US, oral care product interest (ingredients), January 2015
          • Figure 14: France, Germany, Italy and Spain, interest in oral care products with natural ingredients, 2015
      • Notable Products of the Past Year

        • Notable products of 2015

            • Oral care meets Mintel’s Global beauty trend: Power Play
              • Title of Story 2* Unmet consumer needs in functional benefits and flavours and oral care for seniors
                • Figure 15: US, interest in selected oral care products, January 2015
                • Figure 16: China, interest in selected oral care products, February 2014
                • Figure 17: Global launches of oral care products with a demographic claim, % by target group, Jan 2010-Nov 2015
              • Adding interest to oral care through flavour innovation
                  • Figure 18: China, Interest in different types of oral hygiene products (ingredients), February 2014
                  • Figure 19: US, interest in oral care products (flavours), January 2015
              • The Analyst’s View

                About the report

                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                • The Consumer

                  What They Want. Why They Want It.

                • The Competitors

                  Who’s Winning. How To Stay Ahead.

                • The Market

                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                • The Innovations

                  New Ideas. New Products. New Potential.

                • The Opportunities

                  Where The White Space Is. How To Make It Yours.

                • The Trends

                  What’s Shaping Demand – Today And Tomorrow.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                Trusted by companies. Big and small.

                • bell
                • boots
                • google
                • samsung
                • allianz
                • kelloggs
                • walgreens
                • redbull
                • unilever
                • Harvard
                • pinterest
                • new-york-time