Oral Hygiene - UK - January 2009
People use oral hygiene products not only to keep their teeth clean, but for cosmetic reasons, such as achieving a brighter smile. The market has evolved to satisfy differing consumer needs, with new niches evolving to help people maintain optimum dental health and beauty.
However, not everyone takes as much care over their teeth as they should. In particular, men are more lax when it comes to oral hygiene, although this changes amongst older men who are more concerned than women about denture care.
Key report themes:
Growth in whitening products reflects trend for smile beauty.
Development of specialist products to address modern lifestyles such as products especially designed to tackle acid erosion.
Encouraging better oral hygiene routines, including regular toothbrush replacement.
Innovation within the power toothbrush sector.
Emergence of online retailers despite dominance of grocery.
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