Oral Hygiene - UK - January 2009
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People use oral hygiene products not only to keep their teeth clean, but for cosmetic reasons, such as achieving a brighter smile. The market has evolved to satisfy differing consumer needs, with new niches evolving to help people maintain optimum dental health and beauty.
However, not everyone takes as much care over their teeth as they should. In particular, men are more lax when it comes to oral hygiene, although this changes amongst older men who are more concerned than women about denture care.
Key report themes:
Growth in whitening products reflects trend for smile beauty.
Development of specialist products to address modern lifestyles such as products especially designed to tackle acid erosion.
Encouraging better oral hygiene routines, including regular toothbrush replacement.
Innovation within the power toothbrush sector.
Emergence of online retailers despite dominance of grocery.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.