Organic Food and Drink - Ireland - December 2011
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The organic food and drink market in Ireland was growing strongly between 2005 and 2008, until the economic downturn began to affect it negatively from late 2009 onwards. As a result of the poor economic climate, Irish consumers are now shrewder than they were previously and this has had an impact on their view of organic food, most notably, whether it is worth paying extra for. A further issue of importance is the publication of research questioning the health benefits of organic food when compared to normal produce.
This report examines current views of Irish consumers towards organic food and drink, and how it competes with other types of specialty food (ie free-from, fair trade, etc).
Some questions answered in the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.