Organic Food and Drink Retailing - US - November 2009
Organic food and drink sales experienced strong growth over the last decade, and in particular in the last five years as mainstream FDM started aggressively stocking organic name and private label brands. The recession has curtailed growth in the short term, and in this report Mintel discusses how consumer trends, the economy, and new product trends are influencing the market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
- The size of the organic food and drink market in FDMx and natural supermarkets, and Mintel’s forecast through 2012
- How the economic recession and a shift towards frugality have hurt certain sectors of the organic food and drink market and how retailers and manufacturers alike have responded
- The rise of organic private label brands as consumers trade down, but not out, of the organic marketplace
- The latest new product trends that are going “beyond organic” with other feature sets appealing to the natural and organic consumer
- To what extent confusion over “natural” and “organic” terms is impacting the market
- Changes in shopping behavior versus last year among consumers that buy organic products
- Competitive trends that are helping and harming the organic food and drink market
- How retailers are more engaged than ever in their commitment for the organic foods market.
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