Organic Food Preferences - China - March 2015
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“The organic food market in China is tiny; yet it is also developing quickly thanks to the growing consumer interest in this sector driven by an increasing level of attention that people pay towards health and wellbeing.
However, the excessively high price of organic food is an ongoing problem. There is a general perception that organic food is overpriced, which gives rise to scepticism over the tangible benefits that it is able to offer to consumers. For organic food brands, justifying price points and helping consumers to better understand the benefits of eating organic food will be key to driving the growth of the market in the future.
Within this report Mintel investigates consumers' purchase behaviour of organic food (eg, what types of organic food consumers normally buy; where consumers are buying organic foods, etc) as well as their general attitudes towards organic foods (eg, what are the drivers and barriers). The report also investigates the different types of safety checks consumers do before making a food purchase.”
– Laurel Gu, Senior Research Analyst
In this report, we look into the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.