OTC Analgesics and Cold and Flu Remedies - UK - April 2016
“Overall, OTC analgesics and cold and flu remedies have enjoyed strong sales growth in recent years, bolstered by high levels of NPD and sustained investment in advertising, as well as a less effective flu jab in winter 2014/15. However, media headlines over the marketing of some branded analgesics could see a shift towards cheaper own-label alternatives, whilst cold and flu brands need to foster a preparative approach to better insulate sales against the ebb and flow of virus experience.”
– Jack Duckett, Consumer Lifestyle Analyst
This report discusses the following key topics:
- Nurofen hit by negative press
- Insulating sales in the cold and flu market
This report covers only over-the-counter (OTC), non-prescription medication, defined by the Proprietary Association of Great Britain as being ‘Specifically designed to treat the symptoms of common, minor and self-limiting ailments that do not require a medical diagnosis.’
They are divided into two categories:
- P: Pharmacy-only products, which can only be sold through pharmacies by or in the presence of a qualified pharmacist
- SL: General Sales List, which can be sold in any type of outlet.
This report examines the UK consumer market for OTC analgesics (also referred to as painkillers and pain remedies throughout this report). The OTC analgesics market is defined as including all analgesics available over the counter without a prescription. This includes topical analgesics (pain relief gels, creams and sprays), alongside oral analgesics, oral lesions and toothache remedies.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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