OTC Analgesics - UK - July 2017
“A need to keep going at work is helping to keep the value of the category afloat, but it is increasingly under threat from consumers trading down to generic painkillers. Some adults are also turning to alternative methods of pain relief, potentially taking them away from buying OTC remedies, which suggests that brands could regain trust and engagement by promoting a more holistic approach to pain management.”
– Lucy Cornford, Category Director – Personal Care
This report will cover the following areas:
- Nurofen fall-out continues to echo
- Promoting a holistic approach to pain management
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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