OTC Pain Management - US - July 2019
"The OTC pain management market exceeded $6.5 billion in 2018. Historically, the category depends on the success of internal analgesics, yet the external segment continues to offer booming potential, maintaining impressive year-over-year growth. Demand for OTC pain relievers will continue as incidence of pain is not slated to slow down, but key players must acknowledge that people are becoming more connected with their bodies and overall health. As adults become more comfortable discussing mental health conditions, expect an increase of consumers associating pain with emotional stressors."
- Andrea Wroble, Research Analyst
This Report looks at the following areas:
- Market performance
- Slowed growth of internal segment
- Growing accessibility of CBD challenges OTC pain market
- Familiarity with active ingredients bolsters private label, challenges brand names
- Addressing mental health could bolster consumer trust
- Consumers in more pain, need more relief
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