OTC Pain Management - US - June 2018
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"A majority of consumers turn to some form of OTC (over-the-counter) pain management product to treat pain, with OTC internal analgesics remaining the dominate choice for pain relief, though external analgesics continue to experience faster growth. Looking forward, consumers’ need for pain treatments is not expected to change, and a preference for familiar brands will remain; however, store brand remedies are considered an acceptable choice in many cases and will challenge market growth."
- Marissa Gilbert, Associate Director - Health & Wellness
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