Outdoor Activities - Ireland - July 2019
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Outdoor activities are recreational activities engaged in out of doors, most commonly in natural settings. Outdoor activities include visiting national parks, fishing, camping, snowboarding and hiking among others. The activities themselves, such as fishing, hiking and sailing for example, characteristically determine where these activities are undertaken.
“Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier lifestyles, reconnect with the ‘real world’ and relax will hold strong appeal.”
– James Wilson, Research Analyst
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