Outdoor Adventure Tourism - Ireland - May 2013
“Outdoor adventure tourism has the potential to grow as a sector due to the forecast increase in visitors to Ireland and consumer expenditure. As such, companies operating in this sector may wish to consider developing a more balanced communication strategy that includes greater offline activity to reach and appeal to these consumers and increase the usage of their services.”
– James Wilson, Research Analyst
Some questions answered in this report include:
- Which outdoor adventure activities offer the greatest appeal to tourists in Ireland?
- What motivates visitors to take part in outdoor adventure activities?
- What inhibits visitors’ usage of outdoor adventure pursuits?
- How can Irish outdoor adventure companies increase usage of their services?
- What are the alternative activities to outdoor adventure pursuits?
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