Outdoor Barbecues - US - April 2010
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- April 2010
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The outdoor barbeque market saw shipment values fall for the second consecutive year in 2009. Nevertheless, an increase in at-home cooking and on-going interest in outdoor living have all buffered the market from posting even steeper losses. Grilling enthusiasts; younger, multi-ethnic buyers; families and dads all stand out as consumer groups likely to drive growth in the years ahead.
This report analyzes shipment data and trends from 2004-09, for both the market as a whole and for major segments (gas, charcoal and electric grills). It explores the impact of drivers such as the recession and accompanying changes in consumer behavior, shifts in the housing market and broader outdoor living trends.
In addition, it examines:
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