Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

"Despite outdoor power equipment being a large and costly purchase, adults are more likely to own equipment than rent. In addition, the time-saving benefits from hiring a professional service may create challenges for the market. Future growth may hinge on consumer interest in sustainability, emphasizing growth potential for eco-friendly power equipment options."
- Olivia Guinaugh, Home & Personal Care Analyst

This Report looks at the following areas:

  • Consumers are unwilling to pay more for product innovations
  • Time-saving benefits offered by professional services may challenge market
  • Declining homeownership rate can temper category growth

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Market trends
          • Figure 1: US consumer sales of outdoor equipment and supplies, 2008-17
        • The issues
          • Consumers are unwilling to pay more for product innovations
            • Figure 2: Interest in select product innovations, December 2017
          • Time-saving benefits offered by professional services may challenge market
            • Figure 3: Select attitudes toward hiring professionals to care for outdoor space, December 2017
          • Declining homeownership rate can temper category growth
            • Figure 4: Homeownership rate, 2006-16
          • The opportunities
            • Men aged 18-44 are heavy users of outdoor power equipment
              • Figure 5: Personal usage of any outdoor power equipment (net), any personal usage (net), by age and gender, December 2017
            • Electric power equipment has potential for growth
              • Figure 6: Attitudes toward electric outdoor power equipment, December 2017
            • Consumer confidence encourages power equipment market
              • Figure 7: Consumer Sentiment Index, January 2007-December 2017
            • What it means
            • The Market – What You Need to Know

              • Outdoor equipment market is on growth trajectory
                • Professional services stir up market competition
                  • Economic trends encourages market; population and homeownership declines temper growth
                  • Market Trends

                    • Outdoor equipment market is growing
                      • Figure 8: US consumer sales of outdoor equipment and supplies, 2008-17
                  • Market Perspective

                    • Professional services stir up market competition
                      • Figure 9: Outdoor equipment usage, hire a professional service, December 2017
                  • Market Factors

                    • Challenges arise as the home ownership rate continues to decline
                      • Figure 10: Home ownership rate, 2006-16
                    • Positive economic indicators encourage category
                      • Figure 11: Consumer Sentiment Index, January 2007-December 2017
                    • Decline in key male population groups may lead to market struggles
                      • Figure 12: Male population by age, 2013-23
                  • Key Players – What You Need to Know

                    • Seasonality plays a role in retailing; adults are drawn to in-store experiences
                      • Shoppers are limited in online channel; riding mower usage is low
                        • Electric powered equipment is taking the spotlight
                        • What’s In?

                          • Seasonality plays a role in retailing, opportunities to reach shoppers year-round
                            • Figure 13: Average read rate of acquisition emails from Lowe’s, Menards, and The Home Depot, January-December 2017
                          • Shoppers prefer to buy equipment in-store
                          • What’s Out?

                            • Online used for planning, but not purchasing
                              • Riding mowers are convenient to use but inconvenient to own
                                • Figure 14: Ownership of push mowers and riding mowers, December 2017
                            • What’s Next?

                              • Eco-friendly power equipment is taking the spotlight
                              • The Consumer – What You Need to Know

                                • More adults own vs rent
                                  • In-store plays important role in purchasing decisions
                                    • Adults rely on a variety of factors when buying or renting equipment
                                      • Adults enjoy taking care of their outdoor space
                                        • Electric equipment has potential; professional services create barriers
                                          • Challenges arise as adults are unwilling to pay more for innovations
                                          • Power Equipment Usage

                                            • More adults own vs rent
                                              • Equipment for basic lawn maintenance drives ownership
                                                • Figure 15: Usage of outdoor power equipment, own or rent, December 2017
                                              • Personal usage is driven by men aged 18-54
                                                • Figure 16: Usage of select outdoor power equipment, any personal usage (net), by gender and age, December 2017
                                              • Equipment ownership is driven by parents and adults under 55 years old
                                                • Figure 17: Ownership of select outdoor power equipment, by age and parental status, December 2017
                                              • Region influences equipment ownership
                                                • Figure 18: Ownership of select outdoor power equipment, by region, December 2017
                                              • Most homeowners own outdoor power equipment
                                                • Figure 19: Ownership of select outdoor power equipment, by primary residence, December 2017
                                              • Personal usage of equipment is less common for Black adults
                                                • Figure 20: Usage of select outdoor power equipment, any personal usage (net), by Black race, December 2017
                                            • Shopping Behaviors

                                              • In-store plays important role in purchasing decisions
                                                • Figure 21: Outdoor power equipment shopping behaviors, December 2017
                                              • Men invest time in selection process
                                                • Figure 22: Select outdoor power equipment shopping behaviors, by gender, December 2017
                                              • Young adults are engaged when shopping for equipment
                                                • Figure 23: Select outdoor power equipment shopping behaviors, by age, December 2017
                                            • Purchase Influencers

                                              • Adults rely on a variety of factors when buying or renting equipment
                                                • Figure 24: Purchase influencers sought in outdoor power equipment, December 2017
                                              • Ease-of-use and durability are prioritized, but brand is important too
                                                • Figure 25: TURF analysis – Purchase influencers, December 2017
                                              • Methodology
                                                • Women seek user-friendly products, while brand influences men
                                                  • Figure 26: Purchase influencers sought in outdoor power equipment, by gender, December 2017
                                                • Older adults prioritize function; secondary factors influence young adults
                                                  • Figure 27: Select purchase influencers sought in outdoor power equipment, by age, December 2017
                                                • Hispanics and young adults share similar purchase influencers
                                                  • Figure 28: Select purchase influencers sought in outdoor power equipment, by Hispanic origin, December 2017
                                              • Attitudes and Behaviors toward Outdoor Space

                                                • Adults enjoy taking care of their outdoor space
                                                  • Figure 29: Attitudes toward outdoor space, December 2017
                                                • Men and women both enjoy taking care of their outdoor space
                                                  • Figure 30: Select attitudes toward outdoor space, by gender, December 2017
                                                • Parents and young adults enjoy their outdoor space
                                                  • Figure 31: Select attitudes toward outdoor space, by parental status and age, December 2017
                                                • Hispanic and White adults are engaged in category
                                                  • Figure 32: Select attitudes toward outdoor space, by race and Hispanic origin, December 2017
                                              • Attitudes toward Outdoor Power Equipment

                                                • Electric equipment has potential; professional services create barriers
                                                  • Figure 33: Attitudes toward outdoor power equipment, December 2017
                                                • Men’s attitudes align with higher engagement
                                                  • Figure 34: Select attitudes toward outdoor power equipment, by gender, December 2017
                                                • Safety and environmental concerns drive differences across age groups
                                                  • Figure 35: Select attitudes toward outdoor power equipment, by age, December 2017
                                                • Hispanics have a positive outlook on electric equipment
                                                  • Figure 36: Select attitudes toward outdoor power equipment, by Hispanic origin, December 2017
                                              • Interest in Product Innovations

                                                • Challenges arise as adults are unwilling to pay more for innovations
                                                  • Figure 37: Interest in product innovations, December 2017
                                                • Both men and women aged 18-44 express interest in innovations
                                                  • Figure 38: Interest in product innovations – Interested and willing to pay more, by age and gender, December 2017
                                                • Hispanics report above-average interest in product innovations
                                                  • Figure 39: Interest in select product innovations – Interested and willing to pay more, by Hispanic origin, December 2017
                                              • Appendix – Data Sources and Abbreviations

                                                • Data sources
                                                  • Sales data
                                                    • Consumer survey data
                                                      • Direct marketing creative
                                                        • Abbreviations and terms
                                                          • Abbreviations
                                                          • Appendix – The Market

                                                              • Figure 40: US consumer sales of outdoor equipment and supplies, at inflation-adjusted prices, 2008-17

                                                          About the report

                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                          • The Consumer

                                                            What They Want. Why They Want It.

                                                          • The Competitors

                                                            Who’s Winning. How To Stay Ahead.

                                                          • The Market

                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                          • The Innovations

                                                            New Ideas. New Products. New Potential.

                                                          • The Opportunities

                                                            Where The White Space Is. How To Make It Yours.

                                                          • The Trends

                                                            What’s Shaping Demand – Today And Tomorrow.

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                          Trusted by companies. Big and small.

                                                          • bell
                                                          • boots
                                                          • google
                                                          • samsung
                                                          • allianz
                                                          • kelloggs
                                                          • walgreens
                                                          • redbull
                                                          • unilever
                                                          • Harvard
                                                          • pinterest
                                                          • new-york-time