Over-50s Guaranteed Acceptance Life Insurance - UK - June 2019
US $2,490.56 (Excl.Tax)Excl. Tax Buy Now
This report examines the over-50s guaranteed acceptance life insurance market including the market size, factors impacting the market, competitive strategies of the key players and the attitudes of consumers.
Mintel’s exclusive consumer research measures ownership of life insurance among the over-50s age group and explores attitudes towards guaranteed acceptance policies. The Report also explores the appeal of various welcome gifts, exposure to advertising channels, sources of information used for research and attitudes towards over-50s life insurance policies.
“The market for over-50s guaranteed acceptance life insurance experienced a surge in new premiums during 2018 as insurers doubled down on advertising spend in the first half of the year. But the uplift is expected to be temporary as the sector faces up to both the opportunities and challenges of addressing a growing but increasingly diverse and changing over-50s demographic.”
– Thomas Slide, Senior Research Analyst
This Report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.