Packaged and Current Accounts - UK - June 2012
“The reality is that non-traditional current providers such as Tesco and M&S are indeed a threat to banks and building societies. Even if many consumers don’t yet recognise it, many may find it convenient to hold a current account with their supermarket.”
– George Zaborowski, Senior Financial Services Analyst
Some questions answered in this report include:
- How much of a threat are non-traditional current account providers?
- Why aren’t more consumers upgrading to packaged accounts?
- Is mobile banking important to consumers?
- Is the branch network still relevant?
- How can providers ensure they attract younger age groups?
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