Packaged Red Meat - US - February 2017
"Sales of red meat tumbled in 2016 as a convergence of factors negatively impacted the category. Commodity prices remain at their lowest levels in years, and while consumers indicate they are still eating red meat, there has been a pronounced reduction in their frequency of consumption. Health, environmental, and even cost concerns are driving consumers to other protein sources, and the category will be hard-pressed to manage any noteworthy sales growth in the short to near term."
Billy Roberts, Senior Analyst – Food and Drink
This report looks at the following areas:
- Sales stagnate
- Consumption frequency drops
- Possible need to reintroduce consumers to red meat
The report covers retail sales of beef, pork, and lamb, in all forms, including ready to eat, and heat and eat.
The following types of red meat are included:
- Beef – including ground beef, steaks, roasts, and other cuts of beef
- Pork – pork chops, pork cutlets, and other cuts
- Other red meat – lamb, mutton, goat, bison, venison and other game meat, etc.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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