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Covered in this report

Target the North and West

North and West India were leading in terms of OTC usage –72% and 71% respectively. These can be achieved by running awareness programmes on safe self medication. Increasing awareness through media like TV, social media and print media will help in growth. Advertising in supermarkets and hypermarkets help in reaching wider audiences.

Target the elderly and working women

Target the elderly (55+) as 68% are current users. Herbal oils and external OTC pain-relieving medicated rub are the formats which can be used to target them. 72% of working women used pain management solutions. Hence tying up with doctors would help in reaching the working women as 25% buy based on doctor's recommendation.

A focus on service and education is needed

The rural market has strong potential which is still untapped. Increasing the penetration of chemists is crucial. Tying up with start-ups like Udaan and Storeking and appointing village-level entrepreneurs will help in tapping rural India. The online channel can be optimized by offers: from discounts, cashback and subscriptions.

Addressing the right target audience and the untapped market will help in cash in on the OTC which has exciting times ahead.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Key trends

      • Key Drivers
    • Consumer insights

      • [Graph] India: Any pain/injury experienced, December 2019
      • [Graph] India: Pain relief products used in 12 months, Select, December 2019
      • [Graph] India: Perception about OTC, December 2019
      • [Graph] India: Pain/Injury experienced, Select, December 2019
    • Market application

      • Opportunities

      • Local innovations
    • Global innovations

      • Global Trends playing out in india

        • appendix

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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