Pasta and Pasta-based Meals - US - April 2009
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This report explores the pasta and pasta-based meals market. As a mature market, pasta and pasta-based meals enjoy a high household penetration and personal consumption rate; however, several factors emerge that influence consumer behavior and attitudes towards consumption. Price/value perceptions, convenience and health emerge as key themes driven by the market’s most fervent pasta consumers—moms, dads and large households.
This report explores these aspects of the market as well as topics that include:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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