Pasta - Brazil - April 2014
“Price increase in the category together with an increasing demand for healthier products has had a negative impact on the sales of pasta. The subcategories with the greatest potential for growth are whole-grain and fresh pasta, given consumers’ interest for these types of products.”
– Jean Manuel Gonçalves da Silva, Food Senior Analyst
Some questions answered in this report include:
- What are the existing opportunities to boost sales of pasta and which category attributes are most valued by consumers?
- How can companies meet the demand for healthier products in the category?
- Which demographic groups are more likely to consume fresh pasta and what are the current opportunities for companies?
- What are the main consumption occasions of pasta and how can companies position their products to be consumed on special occasions?
What you get
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