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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Global market performance 2015, pasta
        • Figure 2: Global market performance 2015, rice
        • Figure 3: Top five markets, volume retail sales, 2015*
        • Figure 4: Leading claims, % of shelf stable pasta launches, by region, 2015
        • Figure 5: Leading claims, % of rice launches, by region, 2015
    • The Big Stories

      • No-drain pasta spearheads renewed interest in convenient offerings
        • Figure 6: Convenience-related claims by region, % of pasta launches, 2015
        • Figure 7: Product attributes buyers look for in pasta by demographics, US, January 2015
      • Rice makes new history with ancient grains in the UK
        • Figure 8: Usage of quinoa, by country, Europe, 2015
      • Asian instant noodle brands turn to vegetables to bolster their healthy image*
        • Figure 9: Instant noodles per capita consumption, total retail sales (volume) and growth, selected Asian countries, 2014
    • Notable Products

        • Notable products of 2015
        • Looking to the Future

          • Farm-to-table grain movements could stimulate new pasta and rice innovation
            • Barilla are shaping the future of cooking with Cucina Barilla
                • Figure 10: Attitudes towards cooking, Italy, Q1 2015
              • Organic pasta is an undeveloped opportunity in the US
                • Figure 11: Leading countries, launches of organic, shelf stable pasta, % of shelf stable pasta, 2015
                • Figure 12: Reasons for purchasing organics, US, December 2014
            • The Analyst’s View

              About the report

              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

              • The Consumer

                What They Want. Why They Want It.

              • The Competitors

                Who’s Winning. How To Stay Ahead.

              • The Market

                Size, Segments, Shares And Forecasts: How It All Adds Up.

              • The Innovations

                New Ideas. New Products. New Potential.

              • The Opportunities

                Where The White Space Is. How To Make It Yours.

              • The Trends

                What’s Shaping Demand – Today And Tomorrow.

              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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