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What consumers want and why

Concern over limited nutritional resources and increased awareness of natural and sustainable nutritional sources have a major impact on consumers' acceptance of using algae as a food source. Experimental attitudes and exposure to international cuisines also has an indirect effect on the acceptance of algae-based food and drink.

The patent landscape

Recent patent activity for edible algae focuses on improving the organoleptic properties of the algal protein and the use of algae as a nutritional source in food/drink. Umami flavour, salty taste and pigment presence in non-toxic algae provide an opportunity for use as a flavouring agent, salt substitute and natural food colour.

Algae is one of the most promising foods for the future: easy to cultivate, offering an abundance of protein and other nutrients, whilst maintaining biodiversity.

Neha Srivastava, Patent Analyst - Food & Drink / Beauty & Personal Care

What's included

What's included

Table of contents

Table of contents

  1. what consumers want and why

    • product innovation trends

      • [Graph] Global: percentage of food and drink launches featuring algae based ingredients*, Apr 2015-Mar 2020
      • [Graph] Global: percentage of algae* containing food, drink and healthcare launches, by selected edible algae variety, Apr 2015-Mar 2020
    • the patent landscape

      • [Graph] Global (excluding China only filings*): algae based food and drink patent families, published each year, 2010-19
      • [Graph] Global (excluding China only filings): top 10 organisations with currently active* patent families for the use of algae in food & drink, Jan 2020
      • Algae as a sustainable protein source
      • [Graph] Global: percentage of protein rich drink launches claiming to be vegetarian, vegan/animal free and sustainable, Mar 2015 - Feb 2020
      • Algae: nutritional ingredient and salt substitute
      • Flavouring ingredients and natural food colour

      • Appendix

        About the report

        This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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