Patent insights: flavour enhancers
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Many consumers believe that artificial ingredients, such as artificial flavouring ingredients or artificial flavour enhancers, are bad for health and even unsafe for consumption. Consumer concerns about artificial ingredients opens opportunities for natural alternatives that are compatible with consumer aspirations for clean label.
Natural flavour enhancers are gaining traction due to health risks associated with some artificial flavour enhancers. Many recent patent filings focus on use of flavour enhancers to reduce sugar/salt intake. Innovation related to health functional ingredients that can enhance the flavour of food and drink has the potential to grow.
Patent activity shows an emerging trend for natural flavour enhancers in food and drink. Flavour-enhancing, health-functional ingredients have potential to grow.
Neha Srivastava, Patent Analyst - Food & Drink / Beauty & Personal Care
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What’s Shaping Demand – Today And Tomorrow.
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