Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



What consumers want and why

Many consumers believe that artificial ingredients, such as artificial flavouring ingredients or artificial flavour enhancers, are bad for health and even unsafe for consumption. Consumer concerns about artificial ingredients opens opportunities for natural alternatives that are compatible with consumer aspirations for clean label.

The patent landscape

Natural flavour enhancers are gaining traction due to health risks associated with some artificial flavour enhancers. Many recent patent filings focus on use of flavour enhancers to reduce sugar/salt intake. Innovation related to health functional ingredients that can enhance the flavour of food and drink has the potential to grow.

Patent activity shows an emerging trend for natural flavour enhancers in food and drink. Flavour-enhancing, health-functional ingredients have potential to grow.

Neha Srivastava, Patent Analyst - Food & Drink / Beauty & Personal Care

What's included

What's included

Table of contents

Table of contents


    • [Graph] Selected European countries: % of consumers who would be interested in products with natural flavours (ie non-artificial), Nov 2018

    • [Graph] Global: percentage of food and drink launches that have a natural* claim, by region, May 2015-Apr 2020
    • [Graph] Global: percentage of food and drink launches that contain selected flavour enhancers, May 2015-Apr 2020

    • [Graph] Global (excluding China-only filings*): flavour-enhancing ingredients in food and drink patent families, published each year, 2010-19
    • [Graph] Global (excluding China-only filings): top 10 organisations with currently active* patent families for flavour enhancing ingredients in food and drink, March 2020
    • Rising interest in natural flavour enhancers
    • [Graph] Europe: percentage of food and drink launches containing flavouring ingredients, by selected flavouring ingredient groups, May 2015-Apr 2020
    • Flavours for salt and sugar reduction
    • [Graph] Global: percentage of selected food and drink subcategory launches that claims sugar reduction*, by year, 2017-2019
    • Linking flavour profiles and health
    • [Graph] Select European countries: % of consumers who would be interested in ingredients that provide both flavour and health benefits, Nov 2018

    About the report

    This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Trusted by companies. Big and small.

    • bell
    • boots
    • google
    • samsung
    • allianz
    • kelloggs
    • walgreens
    • redbull
    • unilever
    • Harvard
    • pinterest
    • new-york-time