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What consumers want and why

Consumers of sports nutrition products report muscle growth, recovery and high protein as major drivers for purchase. Popular media surrounding plant-based diets and their effects on sustainability are driving more sports nutrition launches with a plant-based positioning.

The patent landscape

Global patent filing for sports nutrition has grown in the past 10 years with muscle growth being the major usage description. Standout areas of innovation include new uses for amino acid, L-arginine in recovery, botanicals across sports performance and advanced probiotics.

Patent activity in sports nutrition continues to grow. Inventions reveal exciting botanical compounds and fresh uses for staple sports supplement ingredients.

Rick Miller, Food & Drink Associate Director for Specialised Nutrition

What's included

What's included

Table of contents

Table of contents

  1. What consumers want and why

    • product innovation trends

      • [Graph] Global: % food and drink performance nutrition launches, select functional claims, 2015-19
      • [Graph] Global: % food and drink performance nutrition launches, select ingredients, 2015-19
    • The patent landscape

      • [Graph] Global: sports nutrition, number of patent families published each year (excluding China-only filings*), 2010-20
      • [Graph] Global: top five organizations with currently active* patent families for sports nutrition inventions (excluding China-only filings), Jan 2020
      • Look forward to enhanced muscle endurance
      • [Graph] US: desired health benefits in sports drinks, December 2018
      • [Graph] US: types of sports and nutrition drinks purchased in past three months, December 2018
      • Look forward to new uses for amino acid L-arginine
      • [Graph] Global: % of performance nutrition drink launches containing select ingredients, 2015-19
      • Look forward to advanced botanicals and probiotics
      • [Graph] Global: % of performance nutrition food and drink launches with select functional ingredients, 2015-19

      • Appendix

        About the report

        This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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