Patent insights: new directions in sports nutrition
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Consumers of sports nutrition products report muscle growth, recovery and high protein as major drivers for purchase. Popular media surrounding plant-based diets and their effects on sustainability are driving more sports nutrition launches with a plant-based positioning.
Global patent filing for sports nutrition has grown in the past 10 years with muscle growth being the major usage description. Standout areas of innovation include new uses for amino acid, L-arginine in recovery, botanicals across sports performance and advanced probiotics.
Patent activity in sports nutrition continues to grow. Inventions reveal exciting botanical compounds and fresh uses for staple sports supplement ingredients.
Rick Miller, Food & Drink Associate Director for Specialised Nutrition
This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:
What They Want. Why They Want It.
New Ideas. New Products. New Potential.
What’s Shaping Demand – Today And Tomorrow.
Where The White Space Is. How To Make It Yours.