Pay TV and Bundled Communication - Canada - October 2019
"As Canadians move away from traditional pay TV like cable/satellite and towards video streaming services, competition is ramping up in this arena providing more choice than ever. Cost savings is top of mind among consumers when it comes to bundling, and thus will come to be expected. An expansion in options such as ‘skinny packages’ and ‘pick-and-pay’ channels can drive down costs and give consumers what they want without all the fluff. Ultimately, pay TV service providers will do well in attracting new consumers and maintaining loyalty among current users by providing a wide array of content, quality programming, stable service and decent pricing schemes."
- Andrew Zmijak, Research Analyst
This Report will cover the following areas:
- Cable/satellite is threatened by streaming services
- Low pricing and flexibility will draw non-subscribers
- Top consumer sentiment points to cost-sensitivities
- Younger groups inclined towards non-traditional pay TV
- Most bundle pay TV with home internet
- Consumers are attracted to specific content
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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