Payment Preferences - China - August 2017
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“The usage rate of mobile payments was only 1 percentage point higher than that of credit cards in 2015. After just one year, transaction values via mobile payments has already doubled that via credit cards. Even cash has become the second most used payment method. High earners in tier two to three cities deserve more attention as they have shown the strongest willingness to move towards cashless.”
– Aaron Guo, Senior Analyst, China
This Report looks at the following areas:
This Report tracks the changes of payment preferences of surveyed Chinese consumers over the past year, and highlights a missed opportunity in tier two and three cities through analysing the behaviours and attitudes towards mobile and other payment methods of surveyed consumers.
This Report also examines innovative moves by both the government and companies in the non-cash payment area, eg staff-free stores and digital currencies and how these could change the macro and micro environment of non-cash payments.
This Report covers the following payment methods:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.