PC Gaming - UK - July 2014
US $2,463.03 (Excl.Tax)Excl. Tax Buy Now
“Of the 18 billion hours played on Steam games, more than half was taken by just six games. Some 37% of games have never been played at all, whilst 17% of all purchased games have been played for less than one hour. This hyper-fragmentation of attention, where consumers are interested in games for only as long as it takes to buy them, before moving on, is a problem for games trying to use in-app purchases and downloadable content to mitigate the loss in revenue caused by high volume discounted sales. An environment where consumers are flitting between games at speed, or in which games are purchased primarily because they’re inexpensive and not because the consumer has a striking interest in them, is unlikely to allow for the sale of further add-on content.”
– Samuel Gee, Senior Technology and Media Analyst
This report answers the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.