PC Peripherals - UK - August 2009
Mintel's research shows that the gap between buying online and offline is almost equal. However, buyers are more likely to turn to bricks and mortar specialists first, why?
The increased popularity of laptops over desktops threatens the traditional consumer base of peripherals. How should peripheral manufacturers adapt?
The market continues to struggle in the recession, with consumers even more resistant to upgrades. How can the market drive sales without primarily focussing on price?
Women are most interested in expert advice and after sales support when buying new peripherals. How should bricks and mortar stores adapt to take advantage of this?
One in seven online PC owners own more than ten computer accessories. What can peripheral manufacturers do to expand this trend to a wider audience?
Convergence will continue to generate interest in the sector, but will multi functional devices add or detract from market values in the long run?
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