PC Peripherals - UK - August 2009
US $2,427.12 (Excl.Tax)Excl. Tax Buy Now
Mintel's research shows that the gap between buying online and offline is almost equal. However, buyers are more likely to turn to bricks and mortar specialists first, why?
The increased popularity of laptops over desktops threatens the traditional consumer base of peripherals. How should peripheral manufacturers adapt?
The market continues to struggle in the recession, with consumers even more resistant to upgrades. How can the market drive sales without primarily focussing on price?
Women are most interested in expert advice and after sales support when buying new peripherals. How should bricks and mortar stores adapt to take advantage of this?
One in seven online PC owners own more than ten computer accessories. What can peripheral manufacturers do to expand this trend to a wider audience?
Convergence will continue to generate interest in the sector, but will multi functional devices add or detract from market values in the long run?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.