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Description

Description

Mintel’s report series “PCs and Laptops” in 2009 covers the six largest PC retail markets in Europe.

There are separate reports for the UK, Germany, France, Spain, Italy and the Netherlands as well as a pan-European report combining all six countries along with an overview of the market.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

Each examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

What's included

What's included

Table of contents

Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • The competitive landscape
        • Report Scope

            • PC retailers’ sales
              • Leading retailers and company profiles
                • Abbreviations
                  • Other abbreviations
                    • Technical notes
                      • Financial definitions
                        • Currencies
                          • Figure 1: Exchange rates, € to other European currencies, 2004-08
                        • VAT
                          • Figure 2: Europe: Standard VAT rates, 2008
                        • Country codes
                          • Figure 3: Country codes
                      • Broader Market Environment

                        • Key points
                          • Population continues to grow
                            • Figure 4: The Netherlands: Population trends, 2004-09
                            • Figure 5: The Netherlands: Births, deaths, immigration and emigration, 2000-08
                          • Ageing population
                            • Figure 6: The Netherlands: Population projections, by age group, 2009-50
                          • Economy in recession
                            • Figure 7: The Netherlands: Gross domestic product, 1999-2008
                          • Robust consumer spending
                            • Figure 8: The Netherlands: Consumer expenditure, 1999-2008
                            • Figure 9: The Netherlands: Consumer confidence, January 2000-May 2009
                          • Inflation easing
                            • Figure 10: The Netherlands: Consumer prices, 2003-08
                          • Unemployment set to rise
                            • PC ownership
                              • Figure 11: The Netherlands: Possession of computers and internet access in households, 2002-08
                              • Figure 12: The Netherlands: Ownership of PCs, 2005-08
                              • Figure 13: The Netherlands: PC ownership, by age group, 2005-08
                              • Figure 14: The Netherlands: PC ownership, by household income group, 2005-08
                          • Competitive Context

                            • Key points
                              • Consumer spending on ICT goods
                                • Figure 15: The Netherlands: Consumer spending on ICT goods, 2004-08
                              • ICT goods in a wider context
                                • Figure 16: Netherlands: Spending on home appliances and technology, 2003-07
                              • Price deflation
                                • Figure 17: The Netherlands: Consumer price index for selected products, 2000-08
                            • Channels of Distribution

                                • Electricals specialists
                                  • Online retailers
                                    • Manufacturers sales and non-specialists
                                    • Market Size and Forecast

                                      • Key points
                                        • Economic outlook
                                          • Market and retail forecasts
                                            • Technical notes
                                              • Retailers’ prospects
                                                  • Figure 18: Netherlands: Computer market size and retail sales, 2004-14
                                                • Outlook for PC retailers
                                                  • Past performance of PC specialists
                                                      • Figure 19: The Netherlands: PC specialists’ retail sales, 2004-08
                                                  • Retail Competitor Analysis

                                                    • Key points
                                                      • Media Saturn is market leader
                                                        • Dexcom in second place
                                                          • Other specialists
                                                            • Impact Retail up and coming
                                                              • Non-specialists
                                                                • Figure 20: The Netherlands: Leading PC retailers, 2008
                                                              • Market shares
                                                                • Figure 21: The Netherlands: Leading PC retailers, estimated market shares, 2008
                                                              • Enterprise and outlet data
                                                                • Figure 22: The Netherlands: Computer specialists enterprise and outlet numbers, 2006-08
                                                            • Bas Group (Mycom and Vobis)

                                                                • Strategic evaluation
                                                                  • History
                                                                    • Financial performance
                                                                      • Figure 23: Bas Group: Group financial performance, 2004-08
                                                                    • Store portfolio
                                                                      • Retail offering
                                                                        • Market positioning
                                                                          • Brands
                                                                            • Product offer
                                                                              • Pricing
                                                                                • e-commerce and home shopping
                                                                                • Dynabyte (Dexcom)

                                                                                    • Strategic evaluation
                                                                                      • History
                                                                                        • Financial performance
                                                                                          • Store portfolio
                                                                                            • Figure 24: Dynabyte: Outlet data, 2004-08
                                                                                          • Retail offering
                                                                                            • Market positioning
                                                                                              • Brands
                                                                                                • Product offer
                                                                                                  • Pricing
                                                                                                    • Operational issues
                                                                                                      • Advertising and marketing
                                                                                                        • e-commerce and home shopping
                                                                                                        • Kesa Electricals

                                                                                                            • Strategic evaluation
                                                                                                              • History
                                                                                                                • Financial performance
                                                                                                                    • Figure 25: Kesa Electricals: Group financial performance, 2006/07-2008/09
                                                                                                                  • Store portfolio
                                                                                                                      • Figure 26: Kesa Electricals: Outlet data, 2006-09
                                                                                                                    • Retail offering
                                                                                                                      • Market positioning
                                                                                                                        • Brands
                                                                                                                          • Product offer
                                                                                                                            • Pricing
                                                                                                                              • Customer services
                                                                                                                                • Advertising and marketing
                                                                                                                                  • e-commerce and home shopping
                                                                                                                                    • Figure 27: Kesa electricals: Websites, 2009
                                                                                                                                • Media Markt/Saturn

                                                                                                                                    • Strategic evaluation
                                                                                                                                      • History
                                                                                                                                        • Financial performance
                                                                                                                                            • Figure 28: Media Markt/Saturn: Financial performance, 2004-08
                                                                                                                                            • Figure 29: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2004-08
                                                                                                                                          • Store portfolio
                                                                                                                                              • Figure 30: Media Markt/Saturn: Outlet data, by country, 2004-08
                                                                                                                                              • Figure 31: Media Markt/Saturn, description of outlets, 2008
                                                                                                                                            • Retail offering
                                                                                                                                              • Market positioning
                                                                                                                                                • Brands
                                                                                                                                                  • Product offer
                                                                                                                                                    • Pricing
                                                                                                                                                      • Advertising and marketing
                                                                                                                                                        • Operational issues
                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                              • Figure 32: Media Markt/Saturn: Websites by country, 2009
                                                                                                                                                          • Paradigit Groep

                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                • History
                                                                                                                                                                  • Financial performance
                                                                                                                                                                    • Figure 33: Paradigit Groep: Group financial performance, 2004/05-2008/09
                                                                                                                                                                  • Store portfolio
                                                                                                                                                                    • Retail offering
                                                                                                                                                                      • Market positioning
                                                                                                                                                                        • Brands
                                                                                                                                                                          • Product offer
                                                                                                                                                                            • Pricing
                                                                                                                                                                              • e-commerce and home shopping

                                                                                                                                                                              About the report

                                                                                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                              • The Consumer

                                                                                                                                                                                What They Want. Why They Want It.

                                                                                                                                                                              • The Competitors

                                                                                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                                                                                              • The Market

                                                                                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                              • The Innovations

                                                                                                                                                                                New Ideas. New Products. New Potential.

                                                                                                                                                                              • The Opportunities

                                                                                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                                                                                              • The Trends

                                                                                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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