PCs - US - January 2011
Over the past few decades, PCs have transitioned from expensive tools found only in workplaces and universities to become an essential component of U.S. consumers’ homes. Currently 82% of U.S. consumers live in households that own a PC, and more than 50% of these households own multiple PCs. As U.S. consumers increasingly embrace digital content and communications, PCs are now used for far more than basic tasks like word processing and email. Instead, consumers now often rely on PCs for access to music and video entertainment, staying in touch through social networking sites, video chatting, expressing their creativity through blogging, digital photography, video and other types of content.
However, as consumers adopt digital lifestyles many other companies and devices are seeking to capitalize on these new opportunities—and grab market share from the $31 billion home PC industry. In this report, Mintel reviews this mature yet constantly evolving market sector and identifies strategies for future growth, including:
- Market size and segmentation
- Competitive factors
- Leading companies and innovators
- Market drivers
- Consumer behavior and needs
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.