PCs - US - January 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Over the past few decades, PCs have transitioned from expensive tools found only in workplaces and universities to become an essential component of U.S. consumers’ homes. Currently 82% of U.S. consumers live in households that own a PC, and more than 50% of these households own multiple PCs. As U.S. consumers increasingly embrace digital content and communications, PCs are now used for far more than basic tasks like word processing and email. Instead, consumers now often rely on PCs for access to music and video entertainment, staying in touch through social networking sites, video chatting, expressing their creativity through blogging, digital photography, video and other types of content.
However, as consumers adopt digital lifestyles many other companies and devices are seeking to capitalize on these new opportunities—and grab market share from the $31 billion home PC industry. In this report, Mintel reviews this mature yet constantly evolving market sector and identifies strategies for future growth, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.