Perceptions of Auto Brands - Canada - January 2018
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Brand perceptions for automotive manufacturers are critical to success since consumers are infrequently in the market for a vehicle. Gas mileage, safety ratings, reputation and past experiences are key factors that play a role in shaping consumers’ perceptions of car brands. Operators in the category face hurdles such as bad publicity and the fact that most consumers are considering multiple brands for their next vehicle. With consumers likely to respond well to brands with strong resale value and to those that have high safety ratings, auto makers will need to identify their strengths and address them, in order to reach their target audience.
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.