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Perimeter of the Store - US - September 2019

"The perimeter of the store continues to grow but faces increasing competition, not only from restaurants and food delivery services but also from a revitalized frozen food aisle. A key to continued growth for perimeter is winning over younger adults, who are more likely to be drawn to other, more convenient options. Perimeter retailers need to offer the right balance of convenience and experience to stay competitive."
- John Owen, Associate Director - Food & Retail

This report looks at the following areas:

  • Steady modest growth for the perimeter amid increased competition
  • Younger shoppers less likely to rely on traditional supermarkets
  • Emphasis on freshness a common denominator across the perimeter

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Key takeaways
          • The issues
            • Steady modest growth for the perimeter amid increased competition
              • Figure 1: Total US sales and fan chart forecast of perimeter-of-store foods, at current prices, 2014-2022
            • Younger shoppers less likely to rely on traditional supermarkets
              • Figure 2: Perimeter retailers shopped, by age, June 2019
            • Emphasis on freshness a common denominator across the perimeter
              • The opportunities
                • Shopping habits less well-established, younger shoppers a key target for perimeter
                  • Figure 3: Perimeter shopping behaviors, by age, June 2019
                • Adding convenience to fresh
                  • Figure 4: Interest in perimeter product concepts, June 2019
                • Younger shoppers open to ideas while shopping
                  • Figure 5: Interest in perimeter service concepts, by age, June 2019
              • The Market – What You Need to Know

                • Steady modest growth for the perimeter amid increased competition
                  • Fresh produce leads perimeter sales and growth
                    • Center-store sales overall trail perimeter
                      • Most consumers report making an effort to eat healthy
                      • Market Size and Forecast

                        • Steady modest growth for the perimeter amid increased competition
                          • Figure 6: Total US sales and fan chart forecast of perimeter-of-store foods, at current prices, 2014-22
                          • Figure 7: Total US sales and forecast of perimeter-of-store foods, at current prices, 2014-22
                      • Market Breakdown

                        • Fresh produce leads perimeter sales and growth
                          • Meat, poultry and seafood generate modest growth
                            • Declining milk consumption pulls down dairy sales
                              • In-store bakery an indulgent counterpoint to the rest of the perimeter
                                • Grocery retailers place increasing emphasis on prepared foods
                                  • Figure 8: Total US retail sales of perimeter-of-store foods, by segment, at current prices, 2014-19
                              • Market Perspective

                                • Center-store sales overall trail perimeter
                                  • Figure 9: Total US sales and fan chart forecast of center of the store, at current prices, 2014-24
                                • Frozen aisle emerges as a hot spot, possibly complementing perimeter
                                  • Figure 10: Sales of center of the store, in billions, by segment, 2014-24
                                • An expanding array of options beyond the store for fresh meals
                                  • Figure 11: Restaurant delivery and carry out net usage in the past three months, by generation, September 2018
                              • Market Factors

                                • Obesity rates rising
                                  • Hispanics, particularly Millennials, seeking healthier foods
                                    • Figure 12: US population, by Hispanic origin, 2017
                                  • Most consumers report making an effort to eat healthy
                                    • Figure 13: Approaches to healthy eating, May 2018
                                • Key Players – What You Need to Know

                                  • Grocery retailers look to prepared foods for differentiation
                                    • Small perimeter-focused stores could be a big part of the future of grocery
                                    • What’s Happening?

                                      • Grocery retailers look to prepared foods for differentiation
                                        • Value-added fresh products appeal to interest in convenience and health
                                        • What’s Next?

                                          • Small perimeter-focused stores could be a big part of the future of grocery
                                          • The Consumer – What You Need to Know

                                            • Supermarkets hold the top spot but face challenge with young shoppers
                                              • Emphasis on freshness a common denominator across the perimeter
                                                • Breaking the routine
                                                  • Opportunities across the board to make local a point of difference
                                                    • Younger shoppers open to ideas while shopping
                                                      • Perimeter remains a focal point for shopper engagement and loyalty
                                                      • Perimeter Retailers

                                                        • Supermarkets continue to hold the top spot for perimeter shopping
                                                          • A variety of other retailers claim occasional perimeter purchasing
                                                            • Figure 14: Perimeter retailers shopped, June 2019
                                                          • Younger shoppers less likely to rely on traditional supermarkets
                                                            • Figure 15: Perimeter retailers shopped, by age, June 2019
                                                        • Shopping Priorities by Perimeter Department

                                                          • Emphasis on freshness a common denominator across the perimeter
                                                            • Secondary factors show greater differentiation across departments
                                                              • Figure 16: Shopping priorities by perimeter department, June 2019
                                                            • Younger shoppers more likely to look beyond freshness and cost
                                                              • Figure 17: Shopping priorities by perimeter department – Fresh meat, by age, June 2019
                                                              • Figure 18: Shopping priorities by perimeter department – Fresh produce, by age, June 2019
                                                          • Perimeter Shopping Behaviors

                                                            • Breaking the routine
                                                              • Figure 19: Perimeter shopping behaviors, June 2019
                                                            • Shopping habits less well-established, younger shoppers a key target for perimeter
                                                              • Figure 20: Perimeter shopping behaviors, by age, June 2019
                                                          • Interest in Perimeter Product Concepts

                                                            • Opportunities across the board to make local a point of difference
                                                              • Adding convenience to fresh
                                                                • Figure 21: Interest in perimeter product concepts, June 2019
                                                              • Younger shoppers especially attuned to convenience
                                                                • Figure 22: Interest in perimeter product concepts, by age, June 2019
                                                            • Interest in Perimeter Service Concepts

                                                              • Sampling stations an opportunity for retailers to show off strengths
                                                                • Nutrition signage more appealing than in-store dieticians
                                                                  • Figure 23: Interest in perimeter service concepts, June 2019
                                                                • Younger shoppers open to ideas while shopping
                                                                  • Figure 24: Interest in perimeter service concepts, by age, June 2019
                                                              • Attitudes toward the Perimeter

                                                                • Perimeter remains a focal point for shopper engagement and loyalty
                                                                  • Opportunity to position prepared foods as complementary to home cooking
                                                                    • Figure 25: Attitudes toward the perimeter, June 2019
                                                                  • Younger shoppers look to perimeter as a solution
                                                                    • Figure 26: Attitudes toward the perimeter, by age, June 2019
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Data sources
                                                                    • Sales data
                                                                      • Fan chart forecast
                                                                        • Consumer survey data
                                                                          • Abbreviations and terms
                                                                            • Abbreviations
                                                                              • Terms
                                                                              • Appendix – The Market

                                                                                  • Figure 27: Total US sales and forecast of perimeter-of-store foods, at inflation-adjusted prices, 2014-22
                                                                                  • Figure 28: Total US retail sales and forecast of fresh meat, poultry and seafood, at current prices, 2014-24
                                                                                  • Figure 29: Total US retail sales and forecast of fresh produce, at current prices, 2014-24
                                                                                  • Figure 30: Total US retail sales and forecast of milk, butter and eggs, at current prices, 2014-24
                                                                                  • Figure 31: Total US retail sales and forecast of in-store baked goods, at current prices, 2014-24
                                                                                  • Figure 32: Total US retail sales and forecast of in-store deli/prepared foods, at current prices, 2014-24

                                                                              Perimeter of the Store - US - September 2019

                                                                              £3,435.47 (Excl.Tax)