Personal Investment Products - China - June 2015
"Most individual investors in China are not sophisticated yet. This gives financial institutions a good opportunity to provide professional suggestions and help people make better investment decisions.
Financial institutions should also lower the minimum investment amount required, simplify the transaction procedures and enrich the meaning of making investments to engage more consumers to buy investment products."
– Linda Li, Senior Research Analyst
In this report, Mintel answers the following key questions:
- What is the current development stage of the personal finance market in China? How sophisticated are the individual investors in China?
- What are the preferences of Chinese consumers when choosing investment products?
- What are the important consideration factors when Chinese consumers choose investments?
- What are the main types of investors in China?
What you get
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