Personal Loans - Ireland - September 2014
“As a result of the financial crisis and ensuing economic downturn, there has been a dramatic decline both in financial institutions’ willingness and ability to lend and consumers’ willingness and capacity to borrow. With economic recovery now under way, it remains to be seen whether banks and consumers alike will revert to their pre-recessionary lending and borrowing behaviour.”
- Brian O’Connor, Production Manager
This report answers the following questions:
- What type of personal loan products do consumers own?
- Why do consumers take out personal loan products?
- What would motivate consumers to take out a personal loan product in the future?
- Where are consumers most inclined to get personal loan products from?
- What level of research do consumers do prior to taking out a personal loan product?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.